ASA Decision on Complaints against HS2AA Maps Advert - 19 September 2012
19th September 2012 – The Advertising Standards Authority (ASA) has today published its findings over a complaint against HS2AA’s maps advertisement. The ASA found for HS2AA on three issues and against it on three.
Commenting on the ASA decision, Hilary Wharf, director, HS2AA, said; “HS2AA has from the outset taken great care to make sure its statements and advertisements are clear, robust, and honest and it will continue to do so. We of course treat the ASA’s concerns seriously and have made the small changes to the maps that we believe address their issues.
“It is important to recognise that the ASA said they ‘acknowledged that the advertisement pointed readers to HS2AA’s website to view the basis of the maps’ . Plus, the ASA have not said that the main message of our advertisement – that there will be far more losers than winners with HS2 – was incorrect.”
Notes to editors
1. HS2 Action Alliance is a national organisation making the powerful case against HS2. It is a not for profit organisation working with over 70 local groups, who all believe HS2 does not represent an effective answer to the UK’s transport, economic or environmental needs.